AI agent startup idea for you ($100B+ market)
Agent Relationship Management (ARM) is the new CRM.
I haven't seen anyone really talking about this, so let's get into it.
Let's just assume that within the next 36 months, every internet user will have their own personal agent. I think that's where we're heading and not crazy to say that.
In that world, there's a huge gap in how companies deal with agents, a whole new set of problems nobody's built for yet. Like:
- Can an agent even access your data, or does it hit a wall the second it tries?
- Can it buy from you without your checkout breaking halfway through?
- Does it trust your proof over the competitor's, or do you look sketchy to a machine?
- Are you on the shortlist its agent built, or did you never even show up?
None of that is what CRM ($100b+ market) was made for because CRM managed how you deal with people.
and this is about how you deal with the agents acting for them, and there's no Salesforce for it yet.
So someone needs to build the system of record for it.
Where a company goes to see how agents perceive them, where they're winning the shortlist, where they're getting skipped, and what to fix.
(this is exactly what we do at @meetLCA. If you're serious about designing for agents, DM me, we're booking 2027 now, I'll respond if it's a fit)
And then it cascades:
1. The winners stop competing on the prettiest UI and start competing on the best action layer, the cleanest set of things an agent can actually do.
2. Which means websites split in 2: a nice side for the humans still visiting, and a machine readable side for the agents
3. Which means the stuff companies hid behind, brand, nostalgia, a familiar logo, stops working, because an agent feels none of it and just picks what's actually best.
4. And the whole idea of selling flips. CRM was about nurturing a human, the follow-up, the demo, the relationship. ARM is about how you pitch, prove, and win over a machine that reads everything and can't be charmed. Nobody knows how to "sell" to an agent yet, and that's the real gap.
That's where you build the company around, especially point #4.
If you think about it, every big shift in who's doing the buying creates a new giant.
Desktop gave us Amazon, mobile gave us DoorDash. Agents are the next shift.
Is it the biggest shift of them all?
Read 110 replies on XAgent Relationship Management (ARM): the CRM for AI agents
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