I've got a billion dollar startup idea for ya
Ad attribution tracking is a total disaster.
Companies spend $1Ts of dollars blindly, not knowing if their ad spend is profitable with a positive ROAS.
Cal AI paid Mr Beast $500k and was asked if it was a profitable ad, he said "probably"
Let's fix that big ole market.
The idea:
Build a simulated funnel attribution model with agents.
You plug in two things. Your business and the channel you want to advertise on.
You gotta give it all your business data... Your product, your margins, your conversion rates. The creator's audience size, demographics, engagement patterns, historical ad performance.
you press run.
AI agents simulate thousands of synthetic audience members moving through your funnel based on data and industry. They watch the ad. Use the data, act like users. etc.
When the simulation finishes, you get three numbers.
Low price. "Pay up to $150K and you're almost guaranteed positive ROI."
Medium price. "At $350K you've got a 70% chance of breaking even or better."
High price. "At $500K you're flipping a coin.
After the deal runs, real data gets plugged in and trains your agent instance for your company to prep for the next deal to make the model better.
You get an output of predicted vs real.
The model and agents get smarter.
Wow, you just solved ad attribution. Congrats on your $1,000,000,000 startup.
